Image via CrunchBase
Set to be released on September the 18th at Apple’s media event today, and about to reach more than 700 million people, iOS 7 comes into play as a new hope for Apple to gain (some may say regain) the lead as mobile devices operating platform. Coming up with new UI and over 200 new features, iOS 7 is sure to capture the attention of every Apple fan, user and new-comers. Designed to be easy to update (unlike its nemesis of robotic constructs) it will probably, that is what Apple is preparing for, have over 100 million downloads on the first 24 hours of its availability. But iOS will be seen at its full glory and with a free iWorks (Numbers, Pages, Keynote and others) download on the new iPhone devices also presented today.
iPhone 5c and 5S
Along with the new OS Apple is bringing it’s clients two new phone devices, the 5C and the 5S.
The first one has almost the same specs as the current iPhone 5 but in 5 different color plastic bodies and with a battery that will last longer (how much longer wasn’t disclosed though). The colors are: red, green, blue, white and yellow. At a retail price of $99 for the 16Gb and a hundred more for the 32Gb (with contract in both cases) they are sure to fit in a budget of wider span of iDevices fans and people that long wished for an iPhone and couldn’t afford.
Affordability is important for Apple at this point for several reasons, the major of them being the ability to cover ground that by now is dominated by competitors such as Samsung and being able to bring in carriers like NTT Docomo in Japan and China Mobile in, well, China, of course. Together these two add up to 900 million clients that are expected to add another 35 million users to the already very large iPhone user family (more on this here).
The second one, the 5S comes with 3 new features:
- 64-bit A7 processor that can be as much as twice as fast as the A6 chip, and has a partner M7 chip to handle motion.
- Security system base on Touch ID, a fingerprint reader that will allow you to unlock the phone as well as buy music, movies, books and apps.
- Upgraded camera with 5 elements lens, bigger pixel (that supposedly allows for better picture) and double led flash.
This new device comes with what seems to be “too little, too late” when you look at the likes of LG G2, Samsung S4 and note 3, or the upcoming Google Nexus 5. But what some may fail to see and, if Apple is right, may pay off enormously is the fact that sometimes, even though it’s a pretty overused expression by now, less is more. Focused on enhancing the experience without becoming an white elephant in your bag or your pocket the iPhone 5S brings security (maybe not NSA proof yet, but), better pictures with improved tools for speed, accuracy, color richness, even at lower luminosity, and faster processing with a coprocessor that will change the way health, fitness and probably a new category of apps all together are thought of and designed.
Speed wise, the new 64-bit will spur apps 56 times faster than the original iPhone and five times as fast as the 5. This new capacity will certainly make the 200 new features of iOS 7 shine and I guess this combined power was what Apple was aiming for with what was unveiled at today’s event